http://rinahoriuchi.com Rina's Portfolio Tue, 12 Jun 2012 13:03:44 +0000 http://rinahoriuchi.com en http://rinahoriuchi.com/Logos http://rinahoriuchi.com/following/rinahoriuchi.com/Logos Tue, 12 Jun 2012 13:03:44 +0000 Rina's Portfolio 3568491 .nobrtable br { display: none } This is a sampling of logos I have designed. <img src="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40.png" width="1" height="40" width_o="1" height_o="40" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40_o.png" data-mid="18460357" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/logo-homestead.gif" width="300" height="72" width_o="300" height_o="72" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/logo-homestead_o.gif" data-mid="18460174" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40.png" width="1" height="40" width_o="1" height_o="40" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40_o.png" data-mid="18460357" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/logo-contigo.png" width="200" height="94" width_o="200" height_o="94" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/logo-contigo_o.png" data-mid="18460177" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40.png" width="1" height="40" width_o="1" height_o="40" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40_o.png" data-mid="18460357" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/logo-amikai.gif" width="258" height="63" width_o="258" height_o="63" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/logo-amikai_o.gif" data-mid="18460173" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40.png" width="1" height="40" width_o="1" height_o="40" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40_o.png" data-mid="18460357" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/logo-newglow.gif" width="243" height="158" width_o="243" height_o="158" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/logo-newglow_o.gif" data-mid="18460175" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40.png" width="1" height="40" width_o="1" height_o="40" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/blank-40_o.png" data-mid="18460357" border="0" align="left"/> <img src="http://payload63.cargocollective.com/1/5/189527/3568491/logo-gadgeteer.gif" width="338" height="50" width_o="338" height_o="50" src_o="http://payload63.cargocollective.com/1/5/189527/3568491/logo-gadgeteer_o.gif" data-mid="18460172" border="0" align="left"/> This is a sampling of logos I have designed. http://rinahoriuchi.com/Erban-Cowboy http://rinahoriuchi.com/following/rinahoriuchi.com/Erban-Cowboy Tue, 12 Jun 2012 13:03:43 +0000 Rina's Portfolio 2741274 .nobrtable br { display: none } <img src="http://payload22.cargocollective.com/1/5/189527/2741274/EC-intro.jpg" width="500" height="164" width_o="500" height_o="164" src_o="http://payload22.cargocollective.com/1/5/189527/2741274/EC-intro_o.jpg" data-mid="17302639" border="0" align="left"/> <img src="http://payload22.cargocollective.com/1/5/189527/2741274/EC-suspects.jpg" width="500" height="164" width_o="500" height_o="164" src_o="http://payload22.cargocollective.com/1/5/189527/2741274/EC-suspects_o.jpg" data-mid="17302641" border="0" align="left"/> http://rinahoriuchi.com/GOOD-Magazine http://rinahoriuchi.com/following/rinahoriuchi.com/GOOD-Magazine Tue, 12 Jun 2012 13:03:23 +0000 Rina's Portfolio 3559937 .nobrtable br { display: none } <img src="http://payload62.cargocollective.com/1/5/189527/3559937/good-ticket.png" width="500" height="341" width_o="500" height_o="341" src_o="http://payload62.cargocollective.com/1/5/189527/3559937/good-ticket_o.png" data-mid="18411543" border="0" align="left"/> http://rinahoriuchi.com/Contigo-Partners http://rinahoriuchi.com/following/rinahoriuchi.com/Contigo-Partners Tue, 10 Apr 2012 14:56:14 +0000 Rina's Portfolio 3171669 .nobrtable br { display: none } <img src="http://payload43.cargocollective.com/1/5/189527/3171669/contigo-home2.png" width="500" height="418" width_o="500" height_o="418" src_o="http://payload43.cargocollective.com/1/5/189527/3171669/contigo-home2_o.png" data-mid="17374178" border="0" align="left"/> <img src="http://payload43.cargocollective.com/1/5/189527/3171669/contigo-page2.png" width="500" height="411" width_o="500" height_o="411" src_o="http://payload43.cargocollective.com/1/5/189527/3171669/contigo-page2_o.png" data-mid="17374182" border="0" align="left"/> <img src="http://payload43.cargocollective.com/1/5/189527/3171669/contigo-bizcards2.png" width="300" height="360" width_o="300" height_o="360" src_o="http://payload43.cargocollective.com/1/5/189527/3171669/contigo-bizcards2_o.png" data-mid="17302463" border="0" align="left"/> Contigo Partners is a team of consultants who work with companies and organizations on sustainability challenges. I designed their logo, brand, and website. Objective: To launch a new website with a professional look and sustainability imagery. The focus of the site was to showcase Contigo's consulting services for companies and organizations. My role: Web design Branding and logo design Contigo Partners is a team of consultants who work with companies and organizations on sustainability challenges. I designed their logo, brand, and website.... http://rinahoriuchi.com/Arms-Across-the-Aisle http://rinahoriuchi.com/following/rinahoriuchi.com/Arms-Across-the-Aisle Tue, 10 Apr 2012 14:56:09 +0000 Rina's Portfolio 3171532 .nobrtable br { display: none } <img src="http://payload43.cargocollective.com/1/5/189527/3171532/arms-header.png" width="500" height="154" width_o="500" height_o="154" src_o="http://payload43.cargocollective.com/1/5/189527/3171532/arms-header_o.png" data-mid="17302536" border="0" align="left"/> <img src="http://payload43.cargocollective.com/1/5/189527/3171532/arms-dialogue.png" width="420" height="220" width_o="420" height_o="220" src_o="http://payload43.cargocollective.com/1/5/189527/3171532/arms-dialogue_o.png" data-mid="17302542" border="0" align="left"/> <img src="http://payload43.cargocollective.com/1/5/189527/3171532/arms-agenda.png" width="312" height="327" width_o="312" height_o="327" src_o="http://payload43.cargocollective.com/1/5/189527/3171532/arms-agenda_o.png" data-mid="17302544" border="0" align="left"/> Arms Across the Aisle was another project I illustrated for Rootstrikers, an organization dedicated to getting money out of politics. Their Arms Across the Aisle meetups gather both liberals and conservatives and try to find common ground. Objective: To create a fun, engaging content that reflects the theme of liberals and conservative working together to save their government. On the website, Batman and Robin are played by Thomas Jefferson and Alexander Hamilton, the original representatives of this country who had opposing views and collaborated to set up this nation. My role: Illustration See all Arms Across the Aisle illustrations. Arms Across the Aisle was another project I illustrated for Rootstrikers, an organization dedicated to getting money out of politics. Their Arms Across... http://rinahoriuchi.com/Amikai http://rinahoriuchi.com/following/rinahoriuchi.com/Amikai Wed, 22 Feb 2012 18:40:49 +0000 Rina's Portfolio 2741436 .nobrtable br { display: none } <img src="http://payload22.cargocollective.com/1/5/189527/2741436/amikai-chat.gif" width="400" height="291" width_o="400" height_o="291" src_o="http://payload22.cargocollective.com/1/5/189527/2741436/amikai-chat_o.gif" data-mid="17302703" border="0" align="left"/> <img src="http://payload22.cargocollective.com/1/5/189527/2741436/amikai-web.gif" width="425" height="369" width_o="425" height_o="369" src_o="http://payload22.cargocollective.com/1/5/189527/2741436/amikai-web_o.gif" data-mid="17302711" border="0" align="left"/> <img src="http://payload22.cargocollective.com/1/5/189527/2741436/amikai-office.gif" width="450" height="289" width_o="450" height_o="289" src_o="http://payload22.cargocollective.com/1/5/189527/2741436/amikai-office_o.gif" data-mid="17302717" border="0" align="left"/> Amikai's vision was to create a community where people could communicate across the barriers of language, and we created a suite of online translation software services. Our products, which I designed, included: translating chat room, web translation, text translation, and Microsoft Office translation plug-ins. Objective: To design and develop simple, clear interfaces for translation software services, focusing on the Japanese consumer and B2B markets. My role: User interface design Product management User research Visual design Logo design Amikai's vision was to create a community where people could communicate across the barriers of language, and we created a suite of online translation... http://rinahoriuchi.com/Natural-Capital-Institute http://rinahoriuchi.com/following/rinahoriuchi.com/Natural-Capital-Institute Tue, 07 Feb 2012 21:53:48 +0000 Rina's Portfolio 2766152 .nobrtable br { display: none } <img src="http://payload23.cargocollective.com/1/5/189527/2766152/NCI-web.png" width="500" height="346" width_o="500" height_o="346" src_o="http://payload23.cargocollective.com/1/5/189527/2766152/NCI-web_o.png" data-mid="17302586" border="0" align="left"/> The Natural Capital Institute was founded by Paul Hawken, an environmental thought leader, and housed various environmental projects, including WiserEarth, an online network and directory of social and environmental change organizations. I designed and built their website (which has since changed a little bit) and also provided input on the Wiser project. Objective: To create an informational website that supports their mission of sustainability. My role: Web design Visual design The Natural Capital Institute was founded by Paul Hawken, an environmental thought leader, and housed various environmental projects, including WiserEarth, an... http://rinahoriuchi.com/Castlight-Health http://rinahoriuchi.com/following/rinahoriuchi.com/Castlight-Health Sat, 04 Feb 2012 01:02:15 +0000 Rina's Portfolio 2741375 .nobrtable br { display: none } <img src="http://payload22.cargocollective.com/1/5/189527/2741375/CLH-search2.png" width="500" height="372" width_o="500" height_o="372" src_o="http://payload22.cargocollective.com/1/5/189527/2741375/CLH-search2_o.png" data-mid="17384952" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/189527/2741375/CLH-status2.png" width="235" height="202" width_o="235" height_o="202" src_o="http://payload22.cargocollective.com/1/5/189527/2741375/CLH-status2_o.png" data-mid="17384954" border="0" align="left"/> At Castlight Health, I was a product manager and designer of a web service that enables users to search for doctors and procedures and see costs. When people visit the doctor in the US, they often have no idea how much it will cost—it's like ordering off a restaurant menu with no prices! Castlight calculates estimates from previous medical bills. The prices are personalized based on the users' insurance and where they are in their deductible, so they see what they will actually pay. Objective: To make the experience of choosing a doctor and dealing with costs as easy as possible. Design challenges: Health care literacy. How can users choose the type of MRI they will have when they don't know what an MRI is? Simplicity vs. transparency. How do we promote price transparency without confusing users with complex calculations? Time variation. How can we show that the same medical service will cost a different amount later?Lack of information. How can users see the cost for physical therapy services when the therapist determines what they will get (e.g. ice pack, exercise)? Estimates. How do we set expectations that our prices are only estimates based on data from previous bills? My role: Product management User interface design Persona development User research Visual design Animation *I can't post many screenshots online, so please contact me to see a presentation with more of my Castlight work. At Castlight Health, I was a product manager and designer of a web service that enables users to search for doctors and procedures and see costs. When people... http://rinahoriuchi.com/Homestead http://rinahoriuchi.com/following/rinahoriuchi.com/Homestead Sat, 04 Feb 2012 00:29:49 +0000 Rina's Portfolio 2741312 .nobrtable br { display: none } <img src="http://payload22.cargocollective.com/1/5/189527/2741312/HS-logo.gif" width="305" height="72" width_o="305" height_o="72" src_o="http://payload22.cargocollective.com/1/5/189527/2741312/HS-logo_o.gif" data-mid="17302779" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/189527/2741312/hs-ani1.gif" width="217" height="90" width_o="217" height_o="90" src_o="http://payload22.cargocollective.com/1/5/189527/2741312/hs-ani1_o.gif" data-mid="17302781" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/189527/2741312/hs-ani2.gif" width="212" height="99" width_o="212" height_o="99" src_o="http://payload22.cargocollective.com/1/5/189527/2741312/hs-ani2_o.gif" data-mid="17302782" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/5/189527/2741312/hs-ani3.gif" width="209" height="68" width_o="209" height_o="68" src_o="http://payload22.cargocollective.com/1/5/189527/2741312/hs-ani3_o.gif" data-mid="17302784" border="0" align="left"/> My role at Homestead (later acquired by Intuit) was to design a drag-and-drop interface for non-technical users to build their own websites. (The interface has evolved since then, so there are no screenshots here.) I also designed the logo and made some logo animations for fun. Objective: To create a friendly, easy-to-use interface for non-technical users to build their own website. My role: Product management User interface design User testing Visual design Logo design My role at Homestead (later acquired by Intuit) was to design a drag-and-drop interface for non-technical users to build their own websites. (The interface... http://rinahoriuchi.com/What-Am-I-Doing http://rinahoriuchi.com/following/rinahoriuchi.com/What-Am-I-Doing Fri, 03 Feb 2012 19:16:52 +0000 Rina's Portfolio 2740515 .nobrtable br { display: none } <img src="http://payload22.cargocollective.com/1/5/189527/2740515/water-front2.png" width="400" height="260" width_o="400" height_o="260" src_o="http://payload22.cargocollective.com/1/5/189527/2740515/water-front2_o.png" data-mid="17594517" border="0" align="left"/> <img src="http://payload22.cargocollective.com/1/5/189527/2740515/water-back.png" width="400" height="260" width_o="400" height_o="260" src_o="http://payload22.cargocollective.com/1/5/189527/2740515/water-back_o.png" data-mid="17302400" border="0" align="left"/> What Am I Doing? is a series of visual explanations of how our everyday actions impact our world. My plan is to publish these in a magazine series. These are some excerpts from the bottled water issue. Other topics explored may include driving, eating fish, or buying clothing. Objective: To show the environmental and social impacts of our everyday actions. By visually showing what happens before and after we do a common activity, I believe we can increase awareness of the connections between us and many of our global challenges. My role: Visual design Content development *Please contact me to see the full images as they are unavailable to the public until published. What Am I Doing? is a series of visual explanations of how our everyday actions impact our world. My plan is to publish these in a magazine series. These...